Privacy Policy (UK GDPR)
Last updated: 13 January 2026
1. Who We Are (Data Controller)
Selah Ltd t/a MobCater
Registered in England & Wales
Company Number: 11719652
Registered Office: 64 Nile Street, London N1 7SR
Email: [email protected]
MobCater does not require a Data Protection Officer (DPO). However, all inquiries can be directed to the contact above.
2. Summary (NEW SHORT OVERVIEW)
We collect personal data to:
- provide your account, calculators and subscriptions
- run the MobCater App
- operate payments
- improve features & performance
- comply with legal obligations
- send marketing if you opt in
We never sell your data.
You can request access, deletion, correction or restriction of your data at any time.
3. Data We Collect
3.1 Data you provide
- name
- account details
- subscription data
- calculator inputs
- business planning data
- messages/support communications
- uploaded documents (PDF, JPG, PNG) such as compliance certificates and business documents
3.2 Automatically collected
- IP address
- browser type
- device info
- usage logs
- pages viewed
- cookie identifiers
- PWA cache usage logs
3.3 Payment data
Processed securely by:
- Stripe
- Apple (future)
- Google (future)
We never store full card details.
4. Legal Bases Under UK GDPR
We process your data on the following grounds:
4.1 Contract
When necessary to:
- create/manage your account
- provide calculators, tools, and subscriptions
- process payments
4.2 Legitimate Interests (clarified)
For:
- improving performance and user experience
- detecting/preventing fraud
- analytics and metrics
- maintaining security
These interests are balanced against your rights.
4.3 Consent
Required for:
- marketing emails
- non-essential cookies
You may withdraw consent at any time.
4.4 Legal Obligation
For:
- tax records
- fraud prevention
- compliance with UK law
5. How We Use Your Data
- Provide App features and tools
- Personalise content
- Manage billing and subscriptions
- Provide customer support
- Monitor performance
- Improve user experience
- Maintain security
- Comply with regulations
6. Sharing Your Data
We share data only with trusted third parties:
- hosting providers
- email service platforms
- Stripe (payment processor)
- Amazon Web Services (AWS) – secure cloud storage for uploaded files
- PostHog – product analytics (EU-hosted, privacy-focused)
- legal or regulatory authorities (if required)
We never sell personal data.
7. International Transfers
If data is stored outside the UK, we use appropriate safeguards:
- UK GDPR Standard Contractual Clauses
- adequacy decisions
- secure, compliant providers
8. Data Retention
- Account data: until deleted
- Payment/tax data: 6 years
- Analytics logs: 12–24 months
- Calculator inputs: only as needed
- Marketing data: until opt-out or deletion
9. Your Rights
You may request:
- access to your data
- correction
- deletion
- restriction
- portability
- withdrawal of consent
- objection to legitimate interest processing
- to unsubscribe from marketing
Self-Service Options (when logged in):
- Delete Account: Settings → Delete Account (permanently removes all your data and uploaded documents)
- Export My Data: Settings → Export My Data (download a copy of your data)
Or contact us: [email protected]
10. Marketing Emails
We only send marketing emails if:
- you opted in, or
- you purchased a similar product and did not opt out (PECR).
You can unsubscribe at any time.
11. Cookies & Tracking
See our Cookie Policy for details on:
- types of cookies
- how consent is collected
- how to withdraw cookie consent
- cookie duration and third-party usage
Analytics Provider: PostHog
- EU-hosted servers (GDPR compliant)
- Privacy-focused with minimal data collection
- Tracks: page views, feature usage, session duration
- Does NOT track: personal identifiers, keystrokes, or form inputs
- Consent required: Analytics only activate after you accept the cookie banner
Your Consent Choice
When you first visit MobCater, you will see a consent banner. You can choose to Accept or Decline analytics cookies. Your choice is stored locally and respected on all future visits. To change your preference, clear your browser's localStorage for this site or use your browser's privacy settings.
12. Automated Decision Making
MobCater does not use:
- automated decision-making
- profiling
- AI-based decision-making that affects legal rights
If this changes, the policy will be updated.
13. Security
We use appropriate security measures such as:
- encryption
- HTTPS
- secure payment processing
- access controls
No online system is 100% secure.
14. Children
The App is not intended for users under 18.
15. Third-Party Links
External websites linked from our App are outside our control.
We are not responsible for their content, privacy practices or security.
16. Changes to This Policy
We may update this Privacy Policy.
If changes are significant, we will notify you via:
- in-app notice
- website announcement
17. Your Right to Complain
You may complain to:
Information Commissioner's Office (ICO)
Website: ico.org.uk
18. Contact
For privacy questions: